audience addressable advertising
Deliver your campaign to out-of-home (OOH) screens and mobile devices for audiences you select. Measure the impact of your ad campaign in real-time. Our audience-addressable advertising technology delivers ads based on the consumer’s actual attributes rather than using content or location as a proxy.
Our back-end mobile data systems anonymously map consumers’ mobile phones back to their households so that we can attach extensive offline data to their phone ID. Based on this knowledge we can deliver audience-addressable ads to their mobile phone or out-of-home screens through our partner ad networks whenever the phone pops up on our radar.
digital bullseye advantage
Mobile is at the epicenter of change in the advertising industry. Companies offering digital out-of-home advertising haven’t been able to deliver the audience targeting and measurement capabilities of other digital channels– until now.
Our Digital Out-of-Home network leverages new mobile technologies to measure audience, serve ads and report performance in real time. The same mobile data system which allows us to accurately associate individual-level attributes to mobile devices also enables us to accurately measure which one of those devices show up in your points of interest, such as a dealership, bank, retail location or grocery store.
Click on any of the below icons to see more of our Digital Bullseye solutions.